MILANA Podarki — scaling an existing business

MILANA Podarki is an existing business in the watches, gifts, and accessories sector. The business already has retail experience, an operating retail location in the GUM shopping center, and online sales through Instagram and messengers.

Retail locations in various shopping centers were previously opened. The experience gained made it possible to determine the most effective operating format, product assortment, and sales approach.

At present, the main task is scaling the business and creating a stable sales system.

For development, it is planned to attract investments in the amount of 1,500,000 som.

The investments will be allocated to:

• purchasing in-demand assortment;

• opening another retail location;

• targeted advertising;

• collaboration with bloggers;

• content creation and social media development;

• marketing and attracting new customers;

• operating expenses and reserve.

As a result, it is planned to increase turnover, expand MILANA's presence in shopping centers, and strengthen online sales.

The investor is provided with a detailed financial model, cooperation terms, and an investment presentation.

The business is focused on active growth during the high seasonal demand period — December, New Year, Valentine's Day, February 23, and March 8.

The goal of the project is to turn MILANA into a recognizable chain of watch and gift stores with further scaling in Bishkek and other cities of Kyrgyzstan.